Amongst these, “relative popularity” and “growth” are two of the most important factors. Sure, a particular social media platform may “feel right” for your brand, but we recommend that you take a bunch of other variables into consideration before making the leap. As is understanding other nuances relating to the platform’s growth.Ĭhoosing which social network your brand is going to focus its marketing efforts on is a very important decision, and one that shouldn’t be taken purely on a hunch. Knowing how deeply each of these platforms reaches into the global online community is critical to your company’s social media marketing strategy. Social networking platforms are locked in a never-ending game of musical chairs.Įvery year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social media’s most important leaderboard.Īside from these shifts just being “generally quite interesting” to industry watchers, they’re also super useful for savvy digital marketers.
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